Abbey Ridge MIC
Abbey Ridge is a mortgage investment corporation operating in Ontario, Canada. The founders have an incredible history and extensive experience in the Canadian investment space, 50+ years to be more specific.
Once the company was established the founders were soon in need of design and marketing assistance to grow their business. I was hired to build a fresh and appealing brand in a relatively boring and under-utilized financial space. The majority of their demographic is a slightly older, more financially stable crowd but there's a new wave of younger investors looking for safe opportunities to grow their wealth. The brand needed to bring in a younger audience but stay away from anything too trendy.
After the initial branding and website were designed and developed, we started new campaigns for paid social and search. We saw an immediate site traffic boost, more leads and ultimately, more business coming in.
The brand is constantly being improved and evolved to ensure success and keep an engaged audience.
The Project:
• Branding & Identity
• Website design & development
• Social Media
• Print collateral
• Advertising campaigns
• Paid search & social
• Email marketing
